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An update from Sony Group ( (SONY) ) is now available.
On March 25, 2026, Sony Group and Honda said their joint venture Sony Honda Mobility would discontinue development and launch of its first AFEELA 1 electric vehicle and a second AFEELA model, after Honda’s March 12, 2026 overhaul of its electrification strategy deprived the venture of key technologies and assets. The move halts SHM’s initial EV lineup, triggers full refunds for AFEELA 1 reservation holders in California, and forces a strategic rethink of the JV’s role in a shifting EV market, though Sony, which uses an asset‑light equity-method approach, expects no material impact on its consolidated results while all three partners review SHM’s future direction and long-term positioning.
The most recent analyst rating on (SONY) stock is a Hold with a $22.00 price target. To see the full list of analyst forecasts on Sony Group stock, see the SONY Stock Forecast page.
Spark’s Take on SONY Stock
According to Spark, TipRanks’ AI Analyst, SONY is a Neutral.
The score is anchored by solid cash generation and a manageable balance sheet, but is held back by the sharp TTM profitability setback (negative net margin/ROE) and weak technical trend (below key moving averages with negative MACD). Valuation signals are also constrained by the negative P/E and low dividend yield.
To see Spark’s full report on SONY stock, click here.
More about Sony Group
Sony Group Corporation is a diversified Japanese technology and entertainment conglomerate with businesses spanning consumer electronics, gaming, imaging, music, film and financial services. Through its joint venture Sony Honda Mobility Inc. with Honda Motor Co., Sony has also been pursuing high value-added smart mobility solutions, targeting the premium electric vehicle market with software-centric, service-rich offerings.
Average Trading Volume: 6,118,755
Technical Sentiment Signal: Hold
Current Market Cap: $124.4B
See more data about SONY stock on TipRanks’ Stock Analysis page.