Sleep Number Names Kelly Baker Principal Accounting Officer

Sleep Number ( (SNBR) ) has provided an update.

On March 10, 2026, Sleep Number’s board appointed Kelly F. Baker as the company’s Controller and Principal Accounting Officer, effective March 11, 2026, formalizing a role she had held on an interim basis since July 21, 2025. The move solidifies the company’s finance leadership structure, drawing on Baker’s public accounting background and finance roles at Miromatrix Medical, Donaldson Company, The Tile Shop, and Virtual Radiologic, and comes with no special arrangements or related-party transactions disclosed in connection with her selection.

The most recent analyst rating on (SNBR) stock is a Hold with a $12.00 price target. To see the full list of analyst forecasts on Sleep Number stock, see the SNBR Stock Forecast page.

Spark’s Take on SNBR Stock

According to Spark, TipRanks’ AI Analyst, SNBR is a Neutral.

The score is held down primarily by weak financial performance—declining sales, negative margins, negative equity, and stressed cash flows. Offsetting this, technicals have improved with the stock trading above key moving averages and positive MACD, while the earnings call and recent initiatives (cost-out, credit agreement extension, marketing changes) add some support but still come with near-term cash burn and sales pressure.

To see Spark’s full report on SNBR stock, click here.

More about Sleep Number

Sleep Number Corporation operates in the consumer sleep solutions industry, best known for its adjustable air beds and smart mattresses that track sleep quality. The company focuses on personalized sleep products and related technologies, targeting consumers seeking data-driven, health-oriented bedding solutions in the broader home and wellness market.

Average Trading Volume: 705,852

Technical Sentiment Signal: Strong Sell

Current Market Cap: $104.6M

See more insights into SNBR stock on TipRanks’ Stock Analysis page.