Simply Better Brands Rebrands to TRUBAR Inc. with New Leadership

An update from Simply Better Brands ( (TSE:SBBC) ) is now available.

TRUBAR Inc., formerly Simply Better Brands Corp., has rebranded to align its corporate identity with its flagship brand, TRUBAR™, as it transitions into a pure-play branded snacking business. The rebranding also involves changes in management, with Kingsley Ward becoming Executive Chairman and Erica Groussman taking over as CEO, positioning the company for growth and expansion in the plant-based protein bar market. The experienced leadership team aims to drive long-term shareholder value and continue innovation in the better-for-you snacking space.

The most recent analyst rating on (TSE:SBBC) stock is a Buy with a C$1.75 price target. To see the full list of analyst forecasts on Simply Better Brands stock, see the TSE:SBBC Stock Forecast page.

Spark’s Take on TSE:SBBC Stock

According to Spark, TipRanks’ AI Analyst, TSE:SBBC is a Neutral.

Simply Better Brands faces significant financial challenges despite strong growth in the TRUBAR division. High leverage and profitability issues are critical concerns, though recent expansions and positive sentiment from earnings calls offer potential upside. The stock’s technical indicators suggest moderate momentum, but valuation remains a drawback.

To see Spark’s full report on TSE:SBBC stock, click here.

More about Simply Better Brands

TRUBAR Inc. is a company in the better-for-you snacking industry, specializing in high-quality, plant-based protein products that are known for their exceptional taste and clean, recognizable ingredients. The company’s flagship product line, TRUBAR™, is one of North America’s fastest-growing brands in this sector.

Average Trading Volume: 400,786

Technical Sentiment Signal: Buy

Current Market Cap: C$100.7M

Find detailed analytics on SBBC stock on TipRanks’ Stock Analysis page.