Shiseido Faces Profit Challenges Amid Flat Sales Performance

Shiseido Company, Limited Sponsored Adr ( (SSDOY) ) has released its Q3 earnings. Here is a breakdown of the information Shiseido Company, Limited Sponsored Adr presented to its investors.

Shiseido Company, Limited, a leading player in the cosmetics industry, specializes in the production and sale of beauty products with a focus on skincare and wellness, operating across various global markets. The company’s latest earnings report for the nine months ending September 30, 2024, reveals a flat net sales performance compared to the previous year, with significant declines in core operating profit and profit attributable to owners of the parent. Despite achieving stable net sales of ¥722.8 billion, Shiseido faced a 25.6% decrease in core operating profit and a staggering 96.3% drop in profits attributable to owners of the parent, reflecting challenges in various business segments, especially in Travel Retail and China. The company’s Japan Business showed a positive performance, with a 10.2% increase in sales, supported by successful high-growth brand activities, while the China and Travel Retail segments struggled with reduced consumer spending and economic headwinds. Looking ahead, Shiseido remains committed to its medium-term strategy ‘SHIFT 2025 and Beyond,’ focusing on structural reforms and optimizing regional portfolios, although it anticipates a challenging year with lowered profit forecasts due to market volatility and economic uncertainties.