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The latest update is out from ServiceNow ( (NOW) ).
ServiceNow disclosed that several top executives, including Chairman and CEO William R. McDermott and other senior leaders, have terminated their Rule 10b5-1 trading plans, cancelling all future pre-planned sales of ServiceNow common stock by these individuals. Separately, the company reported that on February 13, 2026, McDermott entered into an agreement to purchase $3 million of ServiceNow shares on February 27, 2026, signaling an increase in insider share ownership that may be viewed as a vote of confidence in the company by its leadership.
The planned stock purchase, which will occur at prevailing market prices and be reported in a subsequent regulatory filing, follows the termination of the trading plans and reflects a shift from pre-scheduled selling to direct buying by ServiceNow’s CEO. These actions could influence investor perception of the company’s prospects and governance, as they underscore a stronger alignment between executive interests and shareholder value through increased personal investment in the stock.
The most recent analyst rating on (NOW) stock is a Buy with a $114.00 price target. To see the full list of analyst forecasts on ServiceNow stock, see the NOW Stock Forecast page.
Spark’s Take on NOW Stock
According to Spark, TipRanks’ AI Analyst, NOW is a Outperform.
Overall score reflects strong financial quality and a bullish earnings outlook (durable high-teens subscription growth guidance, margin/FCF expansion, and sizable buybacks) balanced against weak technical momentum and a rich valuation that increases sensitivity to any growth slowdown or margin headwinds.
To see Spark’s full report on NOW stock, click here.
More about ServiceNow
ServiceNow, Inc. is a software company that operates in the enterprise cloud and digital workflow industry, providing platforms that help businesses automate and manage IT, employee, and customer workflows. Its core products are used by large organizations seeking to digitize operations and improve efficiency across departments and services.
Average Trading Volume: 14,646,312
Technical Sentiment Signal: Sell
Current Market Cap: $112B
For detailed information about NOW stock, go to TipRanks’ Stock Analysis page.