Sega Sammy Holdings Inc. (SGAMY) ( (SGAMY) ) has released its Q2 earnings. Here is a breakdown of the information Sega Sammy Holdings Inc. (SGAMY) presented to its investors.
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Sega Sammy Holdings Inc., a prominent player in the entertainment industry, is known for its diverse portfolio spanning video games, pachinko machines, and gaming equipment. The company is listed on the Tokyo Stock Exchange and operates globally with a focus on leveraging its intellectual properties.
In its latest earnings report for the six months ended September 30, 2025, Sega Sammy Holdings Inc. reported net sales of ¥201,108 million, a decrease of 5% compared to the previous year. The company’s operating income also saw a significant decline of 69.3% to ¥10,064 million, while profit attributable to owners of the parent dropped by 90.9% to ¥2,754 million.
The decline in financial performance was attributed to lower-than-expected sales in the Entertainment Contents Business, particularly in full game sales and the performance of Rovio Entertainment Ltd. Additionally, the Gaming Business recorded losses due to the integration of newly acquired companies, Stakelogic B.V. and GAN Limited. Despite these challenges, the Gaming segment saw a substantial increase in sales to third parties, up by 375% from the previous year.
Looking ahead, Sega Sammy Holdings Inc. remains committed to its medium-term financial strategy, focusing on capital efficiency and shareholder returns. The company plans to release new titles leveraging its mainstay IPs and is preparing to launch new gaming equipment compatible with its latest developments. The management remains optimistic about returning to a growth trajectory by enhancing operations and pursuing strategic initiatives.
Overall, while the company faced setbacks in the first half of the fiscal year, its strategic focus on new releases and operational improvements aims to drive future growth and profitability.

