Sega Sammy Holdings ( (SGAMF) ) has released its Q2 earnings. Here is a breakdown of the information Sega Sammy Holdings presented to its investors.
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Sega Sammy Holdings Inc., a prominent player in the entertainment and gaming industry, is known for its diverse portfolio spanning video games, pachislot and pachinko machines, and gaming equipment. The company is listed on the Tokyo Stock Exchange Prime and is led by President and Group CEO Haruki Satomi.
In its latest earnings report for the six months ending September 30, 2025, Sega Sammy Holdings reported net sales of ¥201,108 million, a decrease of 5% compared to the previous year. Operating income and ordinary income also saw significant declines of 69.3% and 67.3%, respectively, while profit attributable to owners of the parent dropped by 90.9% to ¥2,754 million.
The company’s financial performance was impacted by lower-than-expected sales in its Entertainment Contents segment, particularly in full game sales and the performance of Rovio Entertainment Ltd. Additionally, the Gaming Business recorded losses due to the integration of newly acquired companies, Stakelogic B.V. and GAN Limited. Despite these challenges, the Gaming segment saw a remarkable increase in sales to third parties by 375%.
Looking ahead, Sega Sammy Holdings remains committed to enhancing its corporate value through strategic investments and shareholder returns. The company plans to release new titles leveraging its mainstay IPs and continue strengthening its gaming equipment sales, particularly in the North American market. The management is optimistic about returning to a growth trajectory by focusing on capital efficiency and strategic initiatives.