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Scripps Finalizes WRTV Station Sale to Circle City

Story Highlights
  • On March 31, 2026, Scripps sold its WRTV television station to Circle City Broadcasting for $83 million in cash.
  • Because the WRTV sale meets updated SEC significance thresholds, Scripps released unaudited pro forma financials to show its illustrative impact on 2025 results.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Scripps Finalizes WRTV Station Sale to Circle City

Meet Samuel – Your Personal Investing Prophet

E. W. Scripps Company Class A ( (SSP) ) has issued an update.

On March 31, 2026, The E. W. Scripps Company closed the sale of its WRTV television station to Circle City Broadcasting for $83 million in cash, a transaction the company views as immaterial at the operating level but which qualifies as a “significant” disposition under updated SEC rules due to its size relative to Scripps’ market capitalization. To comply with those rules, Scripps has provided unaudited pro forma condensed consolidated financial information illustrating how the divestiture would have affected its 2025 balance sheet and results, giving investors additional visibility into the impact of the sale on the company’s financial position even though management cautions the figures are illustrative and not predictive of future performance.

The most recent analyst rating on (SSP) stock is a Hold with a $4.00 price target. To see the full list of analyst forecasts on E. W. Scripps Company Class A stock, see the SSP Stock Forecast page.

Spark’s Take on SSP Stock

According to Spark, TipRanks’ AI Analyst, SSP is a Neutral.

The score is held back primarily by weak and highly volatile financial performance (return to losses, margin compression, and a sharp drop in free cash flow), despite improved leverage. Technicals are a meaningful positive with strong trend/momentum, while valuation is constrained by negative earnings. Earnings-call commentary is moderately supportive due to specific EBITDA improvement targets and accretive actions, but high leverage and cyclical revenue risk remain key overhangs.

To see Spark’s full report on SSP stock, click here.

More about E. W. Scripps Company Class A

The E. W. Scripps Company is a U.S.-based media company primarily operating television stations and related broadcasting assets. Its core business centers on local TV broadcasting, news and entertainment programming, and associated advertising revenue across its station portfolio.

Average Trading Volume: 643,840

Technical Sentiment Signal: Buy

Current Market Cap: $331.2M

Learn more about SSP stock on TipRanks’ Stock Analysis page.

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