Scandinavian Tobacco Group A/S ((DK:STG)) has held its Q3 earnings call. Read on for the main highlights of the call.
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The recent earnings call of Scandinavian Tobacco Group A/S painted a mixed picture for investors. While the company showcased significant growth in segments like nicotine pouches and handmade cigars, it faced challenges with declining net sales and EBITDA margin. The machine-rolled cigars market also saw a dip in market share. Despite these hurdles, the company remains optimistic about meeting its free cash flow target and is actively expanding its retail footprint.
Handmade Cigars Organic Growth
The company reported an impressive 6% organic net sales growth in handmade cigars for the quarter. This growth was consistent across all business streams, highlighting the strength and demand for handmade cigars in the market.
Nicotine Pouches Surge
Nicotine pouches emerged as a standout performer, delivering a remarkable 23% organic net sales growth in the third quarter. The XQS brand, in particular, achieved a staggering 75% growth, underscoring the growing consumer interest in nicotine alternatives.
ERP Implementation Progress
The implementation of the ERP system is progressing well, with the inclusion of European factories and sales operations. However, some operational issues persist, which the company is actively addressing to streamline processes.
Free Cash Flow on Track
Scandinavian Tobacco Group is on track to meet its free cash flow target, expecting to achieve between DKK 800 million and DKK 1 billion for the full year. This is a positive sign for investors, indicating strong financial management.
Successful Store Expansions
The opening of two new cigar superstores in the U.S. during the fourth quarter has contributed to the company’s growth strategy. These expansions are part of the growth enablers, which accounted for 11% of group net sales in the quarter.
Net Sales Decline
Despite some positive organic growth, the company reported a 3% decline in net sales compared to the previous year. This decline reflects broader market challenges and shifts in consumer preferences.
EBITDA Margin Decline
The EBITDA margin for the quarter was 22%, a decline from the same quarter last year. This was attributed to changes in product and market mix, as well as ongoing investments.
Machine-Rolled Cigars Market Share Loss
The market share for machine-rolled cigars declined due to delivery issues, with the share index dropping to 26.2% compared to 27.9% for the full year 2024.
Special Costs Impact
Special costs for the quarter amounted to DKK 41 million, primarily due to the ERP implementation and the integration of Mac Baren. These costs have impacted the company’s operational results.
Leverage Ratio Above Target
The leverage ratio remained at 2.9x, above the target of 2.5x. This was due to slightly lower net debt and a modest decrease in EBITDA.
Forward-Looking Guidance
Looking ahead, Scandinavian Tobacco Group has narrowed its full-year 2025 guidance, expecting net sales between DKK 9.1 billion and DKK 9.2 billion. The EBITDA margin is forecasted to range from 19.5% to 20.5%. The company anticipates a decline in the leverage ratio in the fourth quarter, although it will remain above the target of 2.5x.
In summary, the earnings call for Scandinavian Tobacco Group A/S highlighted both challenges and opportunities. While certain segments like nicotine pouches and handmade cigars are thriving, the company faces hurdles with declining net sales and market share in machine-rolled cigars. Nevertheless, the company’s commitment to meeting its free cash flow target and expanding its retail presence offers a positive outlook for the future.

