Sanrio Revamps Board, Taps CPA Mayumi Umezawa as Outside Director

The latest update is out from Sanrio Company ( (JP:8136) ).

Sanrio has announced changes to its board of directors, proposing certified public accountant Mayumi Umezawa as a new Outside Director and Audit and Supervisory Committee member, while directors Kiyoshi Saito and Kazuo Ohashi will retire, pending shareholder approval in June 2026. The revamped governance structure clarifies responsibilities across strategy, global business, brand management, sales, sustainability, and internal control, signaling an emphasis on stronger oversight, financial expertise, and support for Sanrio’s global and corporate management initiatives.

The company outlined its FY3/2027 leadership framework, with President and CEO Tomokuni Tsuji at the helm and senior managing directors overseeing corporate strategy, global business, brand management, and sales. By bringing in Umezawa’s extensive accounting and multinational corporate experience, Sanrio appears to be reinforcing its audit and supervisory capabilities as it navigates international growth, brand development, and tighter governance expectations from stakeholders.

The most recent analyst rating on (JP:8136) stock is a Buy with a Yen1860.00 price target. To see the full list of analyst forecasts on Sanrio Company stock, see the JP:8136 Stock Forecast page.

More about Sanrio Company

Sanrio Company, Ltd. is a Japanese entertainment and character licensing firm best known for creating and marketing popular characters such as Hello Kitty across consumer products, retail, and media. Listed on the TSE Prime market, the company operates globally through brand management, product sales, and themed retail, with an increasing focus on sustainability and international expansion.

Average Trading Volume: 38,188,164

Technical Sentiment Signal: Buy

Current Market Cap: Yen1286.3B

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