Samhi Hotels Enters Experiential Leisure With Majority Stake in RARE India

An update from Samhi Hotels Limited ( (IN:SAMHI) ) is now available.

Samhi Hotels has approved the acquisition of a 70% majority stake in RARE India, one of India’s earliest and largest platforms for curated heritage hotels, retreats and experiential stays, marking its first asset-light, experiential leisure investment. The deal, expected to close with definitive agreements by May 2026, will extend Samhi’s portfolio to about 100 hotels through a mix of ownership and affiliation, while RARE continues to operate independently under its founder and team.

In tandem, Samhi and RARE have signed an MoU for an affiliation with Marriott International that would see RARE’s portfolio operate under the Outdoor Collection brand by Marriott Bonvoy across India, Nepal, Bhutan and Sri Lanka, leveraging Marriott’s global distribution and loyalty network. Samhi plans to invest about INR 470 million, primarily to strengthen RARE’s management, technology, distribution and brand reach, positioning both partners to scale in the high-growth experiential and responsible tourism niche while preserving RARE’s curated, community-driven model.

More about Samhi Hotels Limited

Samhi Hotels Limited is a prominent branded hotel ownership and asset management platform in India, operating a diversified portfolio of properties across the country. The company focuses on expanding its footprint through both owned assets and affiliation models, targeting segments ranging from business travel to emerging experiential leisure stays in India and select neighboring markets.

Average Trading Volume: 45,502

Technical Sentiment Signal: Sell

Current Market Cap: 33.72B INR

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