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Sainsbury CEO and Non-Executive Director Report Share Transactions Under LTIP and Market Purchase

Story Highlights
  • Sainsbury CEO Simon Roberts had LTIP shares released, selling part to cover tax and retaining the balance.
  • Non-executive director Katie Bickerstaffe increased her stake with a fresh market purchase, underscoring director-shareholder alignment.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Sainsbury CEO and Non-Executive Director Report Share Transactions Under LTIP and Market Purchase

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J Sainsbury plc ( (GB:SBRY) ) has provided an announcement.

J Sainsbury has disclosed director dealings in its shares, including the release and partial sale of an award to chief executive Simon Roberts under the group’s 2024 Long-Term Incentive Plan and a separate market purchase by non-executive director Katie Bickerstaffe. Roberts saw 64,423 shares from a Deferred Bank Award, granted in May 2025 and vesting without performance conditions, released on 12 January 2026, selling 30,340 shares at an average price of £3.0768 to cover tax liabilities and retaining 34,083 shares, while Bickerstaffe purchased 5,534 shares on 14 January 2026 at £3.088, signalling continued equity alignment of senior management and board members with shareholders under UK Market Abuse Regulation disclosure requirements.

The most recent analyst rating on (GB:SBRY) stock is a Buy with a £3.60 price target. To see the full list of analyst forecasts on J Sainsbury plc stock, see the GB:SBRY Stock Forecast page.

Spark’s Take on GB:SBRY Stock

According to Spark, TipRanks’ AI Analyst, GB:SBRY is a Outperform.

J Sainsbury plc’s overall stock score reflects solid financial performance and strategic initiatives that enhance shareholder value. However, technical indicators suggest caution, and valuation metrics indicate potential overvaluation. The company’s strong earnings call and active share buyback program are positive factors, but regulatory costs and market challenges remain concerns.

To see Spark’s full report on GB:SBRY stock, click here.

More about J Sainsbury plc

J Sainsbury plc is one of the UK’s largest supermarket and grocery retailers, operating a nationwide chain of stores and related retail businesses. The company focuses on food, general merchandise and related services, and its shares are listed on the London Stock Exchange.

Average Trading Volume: 7,843,094

Technical Sentiment Signal: Buy

Current Market Cap: £6.94B

For a thorough assessment of SBRY stock, go to TipRanks’ Stock Analysis page.

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