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Sa Sa International Posts Double-Digit Third-Quarter Sales Growth on Tourist Rebound and Online Momentum

Story Highlights
  • Sa Sa delivered 12.5% turnover growth, with strong offline and online sales.
  • Tourist recovery and digital engagement boosted sales and reinforced Sa Sa’s market position.
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Sa Sa International Posts Double-Digit Third-Quarter Sales Growth on Tourist Rebound and Online Momentum

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Sa Sa International Holdings Limited ( (HK:0178) ) has shared an announcement.

Sa Sa International Holdings reported unaudited group turnover of HK$1,158.8 million for the third quarter ended 31 December 2025, up 12.5% year-on-year, driven by solid growth in both offline and online channels. Offline sales rose 12.0% to HK$952.1 million, supported by a 14.7% increase in same-store sales in Hong Kong and Macau, higher average transaction values, and a rise in transactions, particularly in traditional tourist districts benefiting from increased Chinese Mainland tourist arrivals. The group expanded its physical store network to 159 locations, with growth in Southeast Asia where offline sales climbed 14.0%, though management signalled ongoing efforts to optimise performance in that region. Online sales grew 14.9% to HK$206.7 million, with Chinese Mainland accounting for nearly half of online revenue, and all regional platforms showing steady growth as improved supply chain stability boosted profitability. Active engagement on social media and promotion of Sa Sa’s reputation for authentic products and strong service helped drive membership growth, reinforcing its competitive position in the Asian beauty retail sector.

The most recent analyst rating on (HK:0178) stock is a Hold with a HK$0.50 price target. To see the full list of analyst forecasts on Sa Sa International Holdings Limited stock, see the HK:0178 Stock Forecast page.

More about Sa Sa International Holdings Limited

Sa Sa International Holdings Limited is a Hong Kong-based cosmetics and personal care retailer operating a network of physical stores and online platforms across Hong Kong, Macau, Southeast Asia and other regions. The group focuses on beauty and personal care products, targeting both local consumers and Chinese Mainland tourists, and positions itself as a trusted provider of authentic products and quality service in the Asian beauty retail market.

Average Trading Volume: 2,804,026

Technical Sentiment Signal: Sell

Current Market Cap: HK$1.86B

Find detailed analytics on 0178 stock on TipRanks’ Stock Analysis page.

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