Sa Sa flags profit surge on strong Hong Kong, Macao sales and China exit

Sa Sa International Holdings Limited ( (HK:0178) ) just unveiled an update.

Sa Sa International Holdings Limited, a leading cosmetics and beauty retailer in Hong Kong and Macao, combines physical stores with an expanding online platform to serve mass and mid-market customers. The group has recently streamlined its geographic footprint by closing offline operations in Mainland China to improve profitability and efficiency.

The company announced that it expects profit attributable to shareholders for the year ended 31 March 2026 to rise sharply to about HK$190 million to HK$205 million, representing year-on-year growth of 147% to 166% from HK$77.0 million. Management attributes this surge mainly to strong same-store sales and transaction metrics in Hong Kong and Macao, improved profitability of its online business, and a significant reduction in losses after exiting offline operations in Mainland China, with local activities there achieving a turnaround.

The most recent analyst rating on (HK:0178) stock is a Hold with a HK$0.67 price target. To see the full list of analyst forecasts on Sa Sa International Holdings Limited stock, see the HK:0178 Stock Forecast page.

More about Sa Sa International Holdings Limited

Sa Sa International Holdings Limited is a Hong Kong-based cosmetics and beauty retailer operating primarily in Hong Kong and Macao. The group focuses on brick-and-mortar stores complemented by an online platform, selling skincare, fragrance, and beauty products to mass and mid-market consumers in the region.

Average Trading Volume: 4,321,773

Technical Sentiment Signal: Hold

Current Market Cap: HK$2.48B

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