Roots Corporation Announces CPO Departure and Strategy Shift

Roots Corporation (TSE:ROOT) has released an update.

Roots Corporation, a global lifestyle brand, has announced that Chief Product Officer Karuna Scheinfeld will step down by end of 2024, without a direct replacement. Instead, the company is seeking senior design talent with international experience to bolster its growing outdoor and active segments. This organizational change follows Scheinfeld’s contributions to establishing products and processes aligned with Roots’ brand vision.

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