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An announcement from RMA Global Ltd. ( (AU:RMY) ) is now available.
RMA Global is sharpening its push into North America by leveraging its RateMyAgent platform to serve major real estate brokerages and their agent networks, following its recently announced collaboration with RE/MAX in the U.S. and Canada. The company’s model centers on brokerage-wide enterprise agreements that deliver a base product, backed by subsequent upselling of premium features to individual agents and teams.
The RE/MAX deal covers a network of about 75,000 agents, roughly twice the number of active agents in Australia, and is viewed by RMA as a wholesale marketing partnership with significant upside from agent-level subscriptions. Management says it is in active talks with several other U.S. brokerages, most with 10,000 to 20,000 agents and one with more than 100,000 agents, and is aiming to secure one or two additional agreements by the end of June.
Under these brokerage arrangements, RMA expects to receive detailed agent feeds and run coordinated co‑marketing campaigns with each group to promote enhanced functionality that positions agents as local experts and encourages them to purchase upgraded subscriptions. The company highlights that brokerages are incentivised to support upselling efforts, as increased agent adoption also strengthens the brokerages’ own marketing and market positioning.
Chairman David Williams indicated that the current financial year will be dominated by closing further U.S. brokerage deals and then scaling individual agent and team uptake across those networks. If U.S. agents ultimately subscribe at rates similar to Australian agents, management sees a substantial cash flow opportunity, signalling potentially material long‑term growth for stakeholders as North American penetration deepens.
The most recent analyst rating on (AU:RMY) stock is a Hold with a A$0.03 price target. To see the full list of analyst forecasts on RMA Global Ltd. stock, see the AU:RMY Stock Forecast page.
More about RMA Global Ltd.
RMA Global Ltd. operates in the real estate technology sector, providing its RateMyAgent platform and related digital marketing services to real estate brokerages and individual agents. The company focuses on tools that help agents build their online reputations, enhance visibility with prospective sellers and buyers, and support brokerage-level marketing programs, with a growing emphasis on expansion in the U.S. and Canadian markets.
Average Trading Volume: 226,504
Technical Sentiment Signal: Sell
Current Market Cap: A$23.92M
See more data about RMY stock on TipRanks’ Stock Analysis page.