RLX Technology Reports Strong Q1 2025 Results

Rlx Technology, Inc. ( (RLX) ) has released its Q1 earnings. Here is a breakdown of the information Rlx Technology, Inc. presented to its investors.

RLX Technology Inc. is a leading global branded e-vapor company known for its strong in-house technology and product development capabilities, catering to the needs of adult smokers worldwide.

In the first quarter of 2025, RLX Technology reported impressive financial results, with a significant increase in net revenues and net income. Despite a challenging macro environment and regulatory changes affecting the e-vapor industry, the company demonstrated robust growth.

Key financial highlights include a 46.5% year-over-year increase in net revenues to RMB808.3 million, driven by international expansion. The gross margin improved to 28.6% from 25.9% in the previous year. The company’s non-GAAP net income rose to RMB251.1 million, reflecting effective cost optimization and strategic execution.

Operating expenses decreased due to lower share-based compensation expenses, contributing to a positive income from operations. The company’s balance sheet remains strong with substantial cash reserves, supporting its ongoing international expansion and strategic initiatives.

Looking ahead, RLX Technology is well-positioned to navigate regulatory challenges and capitalize on market trends, with management expressing confidence in sustaining profitable growth and enhancing shareholder value through strategic execution.