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Rego Interactive Flags Sharply Wider 2025 Loss Amid Weak China Ad Market

Story Highlights
  • Rego Interactive expects its 2025 loss and adjusted net loss to widen sharply as weak consumer sentiment and reduced marketing budgets hit revenue and weigh on results.
  • The company plans to refocus on core lottery and digitalisation services, deploy capital more efficiently, and pursue cautious, risk-aware growth while warning investors to trade its shares carefully.
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Rego Interactive Flags Sharply Wider 2025 Loss Amid Weak China Ad Market

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An announcement from Rego Interactive Co., Ltd. ( (HK:2422) ) is now available.

Rego Interactive has warned shareholders that it expects its loss attributable to owners for 2025 to widen to at least RMB68.4 million, a 74% increase from 2024, with adjusted net loss projected to grow nearly 79% to no less than RMB49.8 million. The company cites subdued consumer sentiment in China, reduced marketing budgets, lower revenue from virtual goods sourcing and delivery, and a cautious customer selection policy as key drivers of the deteriorating results, while emphasizing plans to refocus on core lottery and digitalisation businesses, enhance operational efficiency, and pursue risk-aware growth strategies amid a challenging global economy.

Management says it will concentrate capital on deepening its lottery market presence through sports industry integration and AI-powered digital lottery stores, while seeking new opportunities in corporate and industry digitalisation solutions to build future cross-industry empowerment services. The unaudited figures are based on preliminary management accounts and may change when audited results are released by end-March 2026, prompting the board to urge investors to exercise caution when trading the company’s shares pending the final annual results.

The most recent analyst rating on (HK:2422) stock is a Hold with a HK$1.00 price target. To see the full list of analyst forecasts on Rego Interactive Co., Ltd. stock, see the HK:2422 Stock Forecast page.

More about Rego Interactive Co., Ltd.

Rego Interactive Co., Ltd. is a Hong Kong-listed company incorporated in the Cayman Islands that operates in the digitalisation and marketing solutions space, with a growing focus on lottery-related services. The group is targeting deep integration of sports and lottery markets, AI-driven digital lottery store modelling, and cross-industry corporate and industry digitalisation solution services in China.

Average Trading Volume: 1,680,084

Technical Sentiment Signal: Buy

Current Market Cap: HK$2.14B

See more insights into 2422 stock on TipRanks’ Stock Analysis page.

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