Reed’s Appoints Cyril Wallace as New CEO

The latest update is out from Reed’s ( (REED) ).

On April 16, 2025, Reed’s, Inc. announced the retirement of CEO Norman E. Snyder, Jr., with Cyril Wallace appointed as the new CEO and board member. Wallace, who has over 20 years of experience at PepsiCo, is expected to drive the company’s growth through strategic vision and operational expertise. Additionally, Ruud Bakker, a seasoned executive with global experience in the beverage industry, has joined Reed’s board of directors. These leadership changes are aimed at expanding distribution, launching new products, and enhancing profitability, positioning Reed’s for its next chapter of growth.

Spark’s Take on REED Stock

According to Spark, TipRanks’ AI Analyst, REED is a Neutral.

Reed’s overall stock score reflects significant financial challenges, including declining revenues, negative earnings, and high leverage risks. While there are positive technical indicators and strategic initiatives underway, the negative P/E ratio and governance concerns weigh heavily on the stock’s prospects.

To see Spark’s full report on REED stock, click here.

More about Reed’s

Reed’s, Inc. is a leader in the craft beverage industry, known for its natural, ginger-based beverages under the Reed’s, Virgil’s, and Flying Cauldron brand names. The company offers a range of products including ginger beers, ginger ales, and craft sodas, with a focus on high-quality, premium ingredients. Reed’s products are available in over 32,000 stores nationwide and have recently expanded into the zero-sugar segment.

YTD Price Performance: 118.31%

Average Trading Volume: 5,459

Technical Sentiment Signal: Buy

Current Market Cap: $57.17M

For an in-depth examination of REED stock, go to TipRanks’ Stock Analysis page.