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The latest announcement is out from Reed’s ( (REED) ).
On March 23, 2026, Reed’s, Inc. announced that Chief Executive Officer and board member Cyril A. Wallace, Jr. intended to resign effective March 24, 2026, remaining an employee through March 31, 2026, with the company stating his departure did not stem from any disagreement over its operations, policies or practices. On March 24, 2026, the board named Chief Operating Officer Neal M. Cohane, a longtime beverage industry executive and former Reed’s sales chief, as interim CEO and director to fill the board vacancy, signaling a leadership transition that draws on his prior experience at the company and at major beverage brands to provide continuity while the board evaluates longer-term leadership plans.
The most recent analyst rating on (REED) stock is a Hold with a $3.50 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.
Spark’s Take on REED Stock
According to Spark, TipRanks’ AI Analyst, REED is a Neutral.
The score is held down primarily by weak financial performance—shrinking revenue, worsening margins, ongoing losses, and elevated cash burn—despite improved leverage. Technicals provide only modest support (short-term strength but longer-term downtrend), while valuation is difficult to support with negative earnings and no dividend data. The earnings call adds some credit for a defined turnaround plan and recent cost actions, but near-term results remain pressured.
To see Spark’s full report on REED stock, click here.
More about Reed’s
Reed’s, Inc. is a Delaware corporation best known as a beverage company, historically focused on branded soft drinks and related products. The company operates in the consumer packaged goods sector, competing with major beverage players and leveraging executives with experience at large drink makers such as PepsiCo, SoBe and Coca-Cola.
Average Trading Volume: 37,705
Technical Sentiment Signal: Sell
Current Market Cap: $34.4M
Find detailed analytics on REED stock on TipRanks’ Stock Analysis page.