Ratos-owned HL Display names Jonas Magnusson as new CEO to drive next growth phase

Ratos AB ( ($SE:RATO.B) ) just unveiled an announcement.

Ratos-owned HL Display, a Stockholm-based global provider of in-store merchandising and communication solutions for food and non-food retailers and branded goods suppliers, operates in over 70 countries with installations in 350,000 stores and seven production sites worldwide. The company employs around 1,500 people, generates approximately 3 billion SEK in net sales, and has actively strengthened its market position through a series of add-on acquisitions, while Ratos AB serves as its majority owner within a broader Nordic-focused industrial group.

HL Display has appointed Jonas Magnusson as its new CEO, succeeding long-serving chief executive Björn Borgman no later than May 1, 2026, with CFO Claire Blackadder acting as interim CEO from March 1 until his arrival. Magnusson’s extensive background in global consumer goods, B2B retail solutions, innovation, digitalization, and M&A-driven expansion is expected to support HL Display’s growth ambitions and further scale-up, reinforcing its strategic focus on tech-enabled retail solutions and consolidating its competitive position in the global merchandising market.

Chairman Anna Vilogorac highlighted Magnusson’s track record in driving growth and profitability as closely aligned with HL Display’s future direction, while also crediting Borgman for a decade of leadership culminating in the company’s largest add-on acquisition, Deinzer. The smooth transition plan and leadership continuity signal stability for employees, customers, and owner Ratos, suggesting that HL Display will continue to pursue strategic expansion and innovation in support of retailers and brands seeking improved shopper experiences and operational efficiency.

The most recent analyst rating on ($SE:RATO.B) stock is a Buy with a SEK43.00 price target. To see the full list of analyst forecasts on Ratos AB stock, see the SE:RATO.B Stock Forecast page.

More about Ratos AB

HL Display is a global leader in in-store merchandising and communication solutions for retailers and brands, focused on enhancing shopping experiences and operational efficiency. Founded in 1954 and headquartered in Stockholm, the company serves more than 70 countries, with products installed in 350,000 stores worldwide and operations across food retail, branded goods suppliers, and non-food retail.

The group runs seven production facilities in Sweden, Poland, Germany, the UK, Canada, and China, offering plastics and metal fabrication, printing, and assembly capabilities. HL Display employs about 1,500 people, generates roughly 3 billion SEK in annual net sales, and has expanded its market position through 12 add-on acquisitions over the past four years; Ratos owns 95% of the company.

Ratos is a Swedish listed business group with 14 companies in Construction & Services, Industry, and Consumer, operating mainly in the Nordic region. Headquartered in Stockholm, Ratos reported 2025 net sales of SEK 19 billion and adjusted EBITA of SEK 1.9 billion, with around 9,100 employees across its portfolio companies.

The group emphasizes a corporate culture built on simplicity, rapid execution, and a strong people focus. Its model is to enable independent subsidiaries, such as HL Display, to develop within a larger industrial structure while leveraging shared strategic and financial support.

Average Trading Volume: 370,659

Technical Sentiment Signal: Strong Buy

Current Market Cap: SEK12.6B

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