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Qidian International to Boost ‘Shengjiu’ Brand Visibility Through Strategic Advertising Agreement

Story Highlights
  • Qidian International enters a strategic advertising agreement to promote ‘Shengjiu’ brand.
  • The company issues shares to finance marketing, enhancing market presence and shareholder value.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Qidian International to Boost ‘Shengjiu’ Brand Visibility Through Strategic Advertising Agreement

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Qidian International Co., Ltd. ( (HK:1280) ) has shared an update.

Qidian International Co., Ltd. has entered into an Advertising Agreement with Empire Majesty through its subsidiary, Guizhou Renhuai, to promote the ‘Shengjiu’ brand. The agreement, valued at RMB450,000,000 over three years, involves the issuance of 33,610,009 Consideration Shares for the first year’s services. This move is part of a strategic initiative to expand the brand’s visibility using airport and high-speed railway station advertising media. The issuance of shares under a general mandate reflects the company’s strategic use of equity to finance its marketing efforts, potentially enhancing its market presence and shareholder value.

The most recent analyst rating on (HK:1280) stock is a Hold with a HK$4.00 price target. To see the full list of analyst forecasts on Qidian International Co., Ltd. stock, see the HK:1280 Stock Forecast page.

More about Qidian International Co., Ltd.

Average Trading Volume: 990,934

Technical Sentiment Signal: Buy

Current Market Cap: HK$8.72B

See more insights into 1280 stock on TipRanks’ Stock Analysis page.

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