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An announcement from Purple Innovation ( (PRPL) ) is now available.
On July 17, 2025, Purple Innovation‘s Board of Directors approved long-term incentive cash bonuses for key executives, including Robert DeMartini, Todd Vogensen, and Eric Haynor, with respective amounts of $1,500,000, $450,000, and $393,750. These bonuses are contingent on performance measures such as cumulative net revenue, adjusted EBITDA, and EBITDA margin over a specified period from January 1, 2025, to December 31, 2027. In the event of a company change in control, the bonuses will be determined based on either threshold metrics or actual performance, whichever is greater.
The most recent analyst rating on (PRPL) stock is a Buy with a $1.50 price target. To see the full list of analyst forecasts on Purple Innovation stock, see the PRPL Stock Forecast page.
Spark’s Take on PRPL Stock
According to Spark, TipRanks’ AI Analyst, PRPL is a Neutral.
Purple Innovation’s overall stock score is influenced primarily by its financial performance challenges, including declining revenues and high leverage. While the earnings call and corporate events show strategic improvements and potential growth, the company’s financial instability and valuation concerns weigh heavily on the score.
To see Spark’s full report on PRPL stock, click here.
More about Purple Innovation
Average Trading Volume: 785,771
Technical Sentiment Signal: Sell
Current Market Cap: $88.88M
Find detailed analytics on PRPL stock on TipRanks’ Stock Analysis page.