An update from Purple Innovation ( (PRPL) ) is now available.
On June 27, 2024, Purple Innovation‘s Board of Directors adopted a stockholder rights agreement, the NOL Rights Plan, to protect $238 million in net operating losses from potential tax limitations due to ownership changes. However, on May 6, 2025, the Board decided to accelerate the plan’s expiration to May 7, 2025, to prevent artificial suppression of share price and remove barriers to new investment, following a strategic review initiated in March 2025.
Spark’s Take on PRPL Stock
According to Spark, TipRanks’ AI Analyst, PRPL is a Neutral.
Purple Innovation’s overall score of 45 reflects significant financial challenges, with declining revenue and high leverage being key concerns. Technical analysis suggests bearish momentum, while the valuation presents speculative opportunities. The corporate event announcement about exploring strategic options provides a positive outlook, potentially improving the company’s financial situation.
To see Spark’s full report on PRPL stock, click here.
More about Purple Innovation
Purple Innovation, Inc. operates in the consumer goods industry, primarily focusing on the design and manufacture of innovative comfort products, including mattresses and cushions.
Average Trading Volume: 740,423
Technical Sentiment Signal: Sell
Current Market Cap: $71.61M
Learn more about PRPL stock on TipRanks’ Stock Analysis page.