PUMA SE Reports Q1 2025 Financial Results Amidst Strategic Changes

PUMA SE Unsponsored ADR ( (PUMSY) ) has released its Q1 earnings. Here is a breakdown of the information PUMA SE Unsponsored ADR presented to its investors.

PUMA SE is a globally recognized sports brand that specializes in designing, developing, selling, and marketing footwear, apparel, and accessories, with a strong presence in sports and lifestyle categories such as Football, Running, and Basketball.

In the first quarter of 2025, PUMA reported currency-adjusted sales of €2,076 million, showing minimal growth compared to the previous year. The company also highlighted its ongoing nextlevel cost efficiency program and announced leadership changes, with Arthur Hoeld set to become CEO in July 2025.

Key financial metrics for the quarter included a slight increase in currency-adjusted sales by 0.1%, a decrease in gross profit margin to 47.0%, and a significant drop in adjusted EBIT by 52.4% to €76 million. The Direct-to-Consumer business saw a notable increase, driven by a 17.3% growth in e-commerce, while the wholesale segment declined. PUMA also completed a share buyback program, acquiring shares worth €100 million.

Looking ahead, PUMA maintains a cautious outlook for 2025, expecting low- to mid-single-digit sales growth and adjusted EBIT between €520 million and €600 million, excluding one-time costs. The company plans to continue investing in its retail and e-commerce infrastructure to support long-term growth, while remaining agile in response to market volatility and potential tariff impacts.