PUMA SE Reports Modest Growth Amid Challenges

PUMA SE NPV ( (PMMAF) ) has released its Q4 earnings. Here is a breakdown of the information PUMA SE NPV presented to its investors.

PUMA SE, a global leader in sportswear, designs and markets footwear, apparel, and accessories, catering to sports and lifestyle categories such as football, running, and motorsports, with a strong presence in over 120 countries.

In its latest earnings report for 2024, PUMA SE announced a currency-adjusted sales growth of 4.4%, reaching €8,817 million, with notable improvements in gross profit margins despite facing currency headwinds. The company highlighted its strategic focus on brand elevation and product innovation as key drivers of growth.

Key financial metrics for 2024 include a gross profit margin increase to 47.4% and a stable operating result (EBIT) of €622 million. However, net income declined by 7.6% to €282 million, attributed to higher net interest expenses and non-controlling interests. The company also reported a significant increase in free cash flow by 25.8% to €464 million, alongside a proposed dividend of €0.61 per share.

Looking ahead, PUMA anticipates continued geopolitical and economic challenges in 2025, projecting low- to mid-single-digit sales growth. The company plans to focus on its brand elevation strategy and cost efficiency initiatives, aiming for an adjusted EBIT between €520 million and €600 million.

PUMA remains committed to strengthening its brand and performance credibility, investing in infrastructure, and enhancing its product offerings to navigate the volatile market environment and achieve sustainable long-term growth.