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Pulsar Group boosts AI-led audience intelligence growth as restructuring lifts margins

Story Highlights
  • Pulsar Group grew ARR and lifted EBITDA margins after a major restructuring cut costs and improved operating leverage.
  • New AI products, global client wins and refreshed bank financing strengthened Pulsar’s position in audience intelligence for marcomms.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Pulsar Group boosts AI-led audience intelligence growth as restructuring lifts margins

Meet Samuel – Your Personal Investing Prophet

The latest announcement is out from Access Intelligence ( (GB:PULS) ).

Pulsar Group reported unaudited preliminary results for the year to 30 November 2025, with annualised recurring revenue up £3.9m and total revenue at £61.2m, 96% of which was recurring. Adjusted EBITDA rose 12% to £10.4m and margins improved to 17%, driven by a global restructuring that cut headcount by about a fifth and removed £7m from the annualised cost base, strengthening operating leverage.

The company deepened its AI-led strategy by launching products such as Lumina, Narratives AI, Crisis Oracle and CLEAR, aimed at giving clients automated, real-time intelligence on shifting narratives. It also expanded its blue-chip customer base across EMEA, North America and APAC and refinanced its balance sheet with a new £6m term loan and £2m RCF, improving net debt to £3.5m and positioning the Group for sustainable growth and margin expansion in a rapidly evolving marcomms landscape.

Spark’s Take on PULS Stock

According to Spark, TipRanks’ AI Analyst, PULS is a Neutral.

Access Intelligence faces significant challenges with profitability and cash flow, as reflected in its financial performance score. Technical analysis indicates bearish momentum, with the stock trading below key moving averages. The valuation is unattractive due to a negative P/E ratio and no dividend yield. These factors collectively contribute to a low overall stock score.

To see Spark’s full report on PULS stock, click here.

More about Access Intelligence

Pulsar Group Plc is a market-leading audience intelligence company providing Software-as-a-Service solutions to global marketing and communications industries. The Group focuses on AI-driven tools that deliver real-time audience insight, narrative analysis, and decision support for marcomms professionals operating in complex, fragmented media environments.

Average Trading Volume: 36,570

Technical Sentiment Signal: Strong Sell

Current Market Cap: £54.24M

For a thorough assessment of PULS stock, go to TipRanks’ Stock Analysis page.

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