Promotica rolls out gamified Esselunga loyalty campaign with Emile Henry ceramics

Promotica S.P.A. ( (IT:PMT) ) has shared an update.

Promotica has launched a new loyalty campaign for Italian supermarket chain Esselunga, built around an exclusive Emile Henry ceramic collection themed on conviviality and timed to the 2026 Football World Cup. The initiative rewards Esselunga’s Fìdaty card holders with high-end plates, bowls and ovenware through a digital stamp system that spans physical stores, the website and Esselunga Online, reinforcing Promotica’s role in omnichannel loyalty programs.

The campaign also debuts “EsseGame,” a 1990s arcade-inspired game hub inside the Esselunga app featuring daily-play titles that unlock prize draws for Emile Henry products and integrate sponsor brands into the narrative from mid-June. By blending traditional premium rewards with gamified digital engagement, Promotica aims to deepen customer interaction for Esselunga, showcase its capacity to merge physical and digital loyalty experiences, and strengthen its positioning as a leading innovator in Italy’s loyalty sector.

The most recent analyst rating on (IT:PMT) stock is a Buy with a EUR7.50 price target. To see the full list of analyst forecasts on Promotica S.P.A. stock, see the IT:PMT Stock Forecast page.

More about Promotica S.P.A.

Promotica S.p.A. is an Italian loyalty and marketing agency listed on Euronext Growth Milan, specializing in promotional solutions that drive sales, customer loyalty and brand advocacy across retail, food, pharmaceutical and service sectors. Founded in 2003 and headquartered in Desenzano del Garda, the company offers end-to-end services from campaign design and communication to prize procurement, logistics and data-driven performance measurement, and reported 2024 revenues of €96 million with EBITDA of €6 million.

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