Promotica launches omnichannel, eco-focused loyalty drive for Coop Alleanza 3.0

The latest announcement is out from Promotica S.P.A. ( (IT:PMT) ).

Promotica has launched a new loyalty campaign for Coop Alleanza 3.0 in partnership with North Sails, offering customers travel-themed accessories from the Spinnaker line in exchange for stamps collected through in-store and online purchases. Running from February to June 2026, the initiative blends physical rewards with a digital contest on the Coop app, and is designed to deepen engagement while reinforcing Coop’s positioning around lifestyle and experience-led shopping.

The campaign also integrates a strong environmental component through collaboration with Ogyre, funding the removal of 73 tons of marine plastic and the creation of a new collection hub in Cesenatico, thereby linking everyday shopping to tangible ocean protection efforts. By combining omnichannel loyalty mechanics with sustainability, Promotica underscores its ability to design high-impact, values-driven programs that enhance brand value for major retail clients and highlight ESG themes likely to resonate with customers and stakeholders.

The most recent analyst rating on (IT:PMT) stock is a Buy with a EUR7.50 price target. To see the full list of analyst forecasts on Promotica S.P.A. stock, see the IT:PMT Stock Forecast page.

More about Promotica S.P.A.

Promotica S.p.A. is an Italian loyalty and marketing agency listed on Euronext Growth Milan, specializing in promotional solutions that boost sales, customer loyalty and brand advocacy across the retail, food, pharmaceutical and services sectors. Founded in 2003, the company offers end-to-end campaign design, product sourcing, logistics and data-driven performance measurement, and reported 2024 consolidated revenues of €96 million with EBITDA of €6 million.

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Technical Sentiment Signal: Strong Buy

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