Promotica Increases Treasury Shareholding Under Ongoing Buyback Programme

Promotica S.P.A. ( (IT:PMT) ) has shared an update.

Promotica S.p.A., the Italian loyalty marketing specialist listed on Euronext Growth Milan, has strengthened its profile as a full-service provider in promotional planning and customer engagement, leveraging Made in Italy products and integrated logistics to serve retail, food, pharmaceutical and service clients. The company, which generated €96 million in revenue and €6 million in EBITDA in 2024, continues to position itself as a key player in the domestic loyalty sector.

The company disclosed that it bought 3,000 treasury shares between 23 and 27 March 2026 at a weighted average price of about €2.43 per share, for a total outlay of €7,280, under its previously approved buyback programme. Following these transactions, Promotica holds 97,000 treasury shares, representing 0.57% of its share capital, signalling ongoing active management of its capital structure that may be relevant for shareholders monitoring liquidity and future corporate actions.

The most recent analyst rating on (IT:PMT) stock is a Buy with a EUR7.50 price target. To see the full list of analyst forecasts on Promotica S.P.A. stock, see the IT:PMT Stock Forecast page.

More about Promotica S.P.A.

Promotica S.p.A. is a leading Italian loyalty and marketing agency listed on Euronext Growth Milan, specialising in programmes that boost sales, customer loyalty and brand advocacy. Founded in 2003, it serves retail, food, pharmaceutical and services sectors with end-to-end promotional planning, communication, reward sourcing, logistics and data-driven performance measurement, and reported 2024 revenue of €96 million and EBITDA of €6 million.

Average Trading Volume: 13,070

Technical Sentiment Signal: Strong Buy

Current Market Cap: €40.71M

See more data about PMT stock on TipRanks’ Stock Analysis page.