PROG Holdings Updates 2026 Outlook After Purchasing Power Acquisition

PROG Holdings ( (PRG) ) has issued an announcement.

On March 10, 2026, PROG Holdings updated its full-year 2026 outlook, narrowing revenue guidance for both the group and its recently acquired Purchasing Power unit ahead of an Investor Day in New York. Following the January 2026 acquisition, the company will apply ASC 606 accounting to Purchasing Power, reporting Travel and Service revenue net of certain direct costs, which lowers Purchasing Power’s 2026 revenue range by about $70 million while reducing total company revenue guidance to $2.95 billion–$3.07 billion.

PROG Holdings said the accounting change is not expected to materially affect Purchasing Power’s gross margin, earnings before taxes or adjusted EBITDA, and it still forecasts low double-digit revenue growth for the business. Management emphasized that its broader 2026 financial expectations and underlying assumptions remain intact, including a difficult demand environment for consumer durable goods but no assumed material economic slowdown from current geopolitical tensions, signaling stability in profitability despite the headline revenue reduction.

The most recent analyst rating on (PRG) stock is a Buy with a $38.00 price target. To see the full list of analyst forecasts on PROG Holdings stock, see the PRG Stock Forecast page.

Spark’s Take on PRG Stock

According to Spark, TipRanks’ AI Analyst, PRG is a Neutral.

PRG scores in the upper-middle range primarily due to resilient cash generation and a favorable valuation (low P/E with a dividend). The latest earnings call adds support via upbeat 2026 guidance and product/GMV momentum in For, but the score is held back by leverage and near-term headwinds in Progressive Leasing, along with overbought technical signals that increase pullback risk.

To see Spark’s full report on PRG stock, click here.

More about PROG Holdings

PROG Holdings, Inc. is a Salt Lake City-based fintech holding company that provides transparent, competitive payment options and inclusive consumer financial products. Its portfolio includes Progressive Leasing, a point-of-sale lease-to-own provider; Four Technologies, a Buy Now, Pay Later platform; MoneyApp, a short-term cash advance solution; and Purchasing Power, an employee purchase program using payroll deduction.

The company focuses on serving consumers who need flexible, nontraditional financing solutions for e-commerce, app-based, and in-store purchases of consumer products and services. Through these businesses, PROG Holdings targets customers seeking alternative credit options for durable goods and other spending needs across both online and workplace-based channels.

Average Trading Volume: 537,024

Technical Sentiment Signal: Buy

Current Market Cap: $1.29B

For detailed information about PRG stock, go to TipRanks’ Stock Analysis page.