Profoto cuts growth and margin targets as it pivots harder to LED

Profoto Holding AB ( (SE:PRFO) ) has issued an update.

Profoto Holding AB has revised its financial targets to reflect tougher market conditions and a rapid shift toward LED technology, lowering its annual organic sales growth goal to above 5% from 10% and its EBIT margin target to 20% from 25–30%. The company, which reported 2024 net sales of SEK 731 million and a 23% EBIT margin, will maintain its policy of distributing at least half of net profit through dividends or buybacks.

Management said the new targets better match current market dynamics, including intensified competition and slower growth in its traditional Xenon-based products, while highlighting LED-based offerings and expansion into the cinema segment as key growth drivers. Cost adjustments and planned LED product launches are expected to support solid profitability and long-term value creation for shareholders, as Profoto seeks to defend its market position amid structural changes in professional imaging lighting.

The most recent analyst rating on (SE:PRFO) stock is a Hold with a SEK11.50 price target. To see the full list of analyst forecasts on Profoto Holding AB stock, see the SE:PRFO Stock Forecast page.

More about Profoto Holding AB

Profoto Holding AB is a Sweden-based world leader in lighting equipment for professional photographers and commercial image creators, focusing on mastering and shaping light for better images. The company serves professional photographers and major commercial customers, including consumer brands and e-commerce firms, with global sales in 51 countries and operations across Europe, the U.S. and Asia.

Average Trading Volume: 78,001

Technical Sentiment Signal: Sell

Current Market Cap: SEK384M

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