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Primorus Deepens Stake in B2B Fresh Food Platform Fresho

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Primorus Deepens Stake in B2B Fresh Food Platform Fresho

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Primorus Investments ( (GB:PRIM) ) has provided an update.

Primorus Investments plc has increased its stake in Australian-based Fresho Pty Ltd, a market leader in the B2B fresh food sector, by subscribing for 588,000 new preference shares at AUD$1.25 each for a total of AUD$700,000, partly in lieu of transaction fees. Following this transaction, Primorus holds 4,295,610 ordinary shares and 1,852,512 preference shares in Fresho, equating to about 5.2% of the company on a fully diluted basis.

The investment forms part of a broader AUD$5 million fundraising by Fresho to support its ongoing growth strategy and expansion plans, backed by its existing scale of AUD$7.7 billion in gross merchandise value and over 20 million orders processed annually. The move signals Primorus’s continued confidence in Fresho’s business model and growth trajectory, potentially enhancing Primorus’s exposure to a fast-growing digital platform in the fresh food supply chain and offering upside for its investors if Fresho’s expansion continues successfully.

The most recent analyst rating on (GB:PRIM) stock is a Hold with a £4.00 price target. To see the full list of analyst forecasts on Primorus Investments stock, see the GB:PRIM Stock Forecast page.

Spark’s Take on PRIM Stock

According to Spark, TipRanks’ AI Analyst, PRIM is a Neutral.

The score is held back primarily by persistently negative operating/free cash flow and historically volatile results, despite a conservatively financed balance sheet and a reported profit rebound. Technical indicators also point to weak near-term momentum, and valuation signals are limited due to a negative P/E and no dividend yield data.

To see Spark’s full report on PRIM stock, click here.

More about Primorus Investments

Primorus Investments plc is an AIM-quoted investment company focused on taking equity stakes in growth-oriented businesses, often in technology-enabled or high-potential sectors. It deploys its own cash resources to build positions in companies with scalable models, aiming to benefit from long-term value creation and portfolio diversification for its shareholders.

Average Trading Volume: 126,260

Technical Sentiment Signal: Sell

Current Market Cap: £4.38M

For an in-depth examination of PRIM stock, go to TipRanks’ Overview page.

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