Pricer Loses Carrefour ESL Exclusivity but Targets Growth in Franchise Network

An update from Pricer AB ( ($SE:PRIC.B) ) is now available.

Pricer AB will remain a key partner to Carrefour but lose its status as exclusive supplier of electronic shelf labels in France, after the retailer decided to add another provider of digital in-store solutions. Sales to Carrefour accounted for less than 10% of Pricer’s 2025 net sales and a mid-single-digit share of gross profit, with the company projecting only a low-single-digit contribution in 2026.

Despite the loss of exclusivity, Pricer expects to stay a significant supplier across Carrefour’s more than 1,200 French stores and sees growth potential in the group’s expanding franchise network, which already represented over 70% of Pricer’s 2025 Carrefour-related sales in France, Belgium, and Spain. The renewed partnership also secures continued deployment of Pricer’s next-generation in-store technologies, including multi-color electronic shelf labels, the Pricer Plaza cloud platform, and the new Pricer Avenue powered-rail system, supporting the company’s positioning in advanced retail automation.

The most recent analyst rating on ($SE:PRIC.B) stock is a Hold with a SEK3.50 price target. To see the full list of analyst forecasts on Pricer AB stock, see the SE:PRIC.B Stock Forecast page.

More about Pricer AB

Pricer AB is a Swedish retail technology company specializing in in-store communication and digitalization solutions, notably electronic shelf labels and related cloud platforms. Founded in 1991 and listed on Nasdaq Stockholm, the company serves leading retailers in more than 80 countries, helping them streamline operations, automate pricing, and enhance shopping experiences through scalable, energy-efficient systems.

Average Trading Volume: 325,961

Technical Sentiment Signal: Sell

Current Market Cap: SEK576.8M

For a thorough assessment of PRIC.B stock, go to TipRanks’ Stock Analysis page.