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Alteration Earth PLC ( (GB:PR1) ) has provided an update.
Pri0r1ty Intelligence Group has been reshaped into a scalable, integrated SaaS technology and consultancy group focused on enabling SMEs to optimise and monetise first-party data, underpinned by the reverse takeover of Alteration Earth and the acquisition of Halfspace. The company reports early traction with almost £0.7 million of contracted revenue and more than 200 paying users around six months into its current financial year.
The group’s first set of consolidated accounts for the year to 30 September 2025 will be delayed beyond the AIM reporting deadline due to complex technical work on acquisition accounting, impairment testing and valuation of contingent consideration and intercompany balances. As a result, trading in Pri0r1ty’s shares on AIM will be temporarily suspended from 1 April 2026 until the accounts are published, even as the board maintains confidence in the business model and its growth trajectory.
The company also discloses that it holds a material portion of its treasury reserves and surplus cash in Bitcoin, viewing the cryptocurrency as a store of value and growth despite its volatility and regulatory risks. This treasury strategy introduces additional financial risk and exposure to crypto market movements for shareholders, even though an investment in Pri0r1ty is not a direct or proxy investment in Bitcoin.
More about Alteration Earth PLC
Pri0r1ty Intelligence Group PLC is a UK-listed data, AI and marketing services group focused on helping customer-centric organisations unlock engagement at scale through tools trained on clients’ own data. It operates three revenue-generating divisions: Halfspace, a data-led marketing and growth business focused on the sports sector; Pri0r1ty, an AI SaaS and consultancy platform for SMEs; and Metr1c, an AI-driven brand partnerships and growth unit for the entertainment industry.
Average Trading Volume: 1,485,052
Technical Sentiment Signal: Sell
Find detailed analytics on PR1 stock on TipRanks’ Stock Analysis page.