Premier Investments Limited (AU:PMV) has released an update.
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Premier Investments Limited is set to merge its Apparel Brands, including Just Jeans and Jay Jays, with Myer, allowing Myer to acquire these assets in exchange for a significant shareholding. This strategic move will enable Premier to concentrate on expanding its successful Peter Alexander and Smiggle brands, while Myer is poised to become a leading integrated fashion retailer with enhanced scale and a stronger market presence. The transaction is expected to finalize in early 2025, marking a pivotal shift in the retail landscape of Australia and New Zealand.
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