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Portmeirion edges sales higher in 2025 but tariffs and transformation costs push group into loss

Story Highlights
  • Portmeirion expects 2025 sales to edge up to about £91m, with strong growth in South Korea and international markets offsetting tariff-hit North America.
  • Strategic restructuring, onshoring investment and US tariffs will result in a 2025 loss and higher debt, but improved H2 trading underpins confidence in 2026 growth.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Portmeirion edges sales higher in 2025 but tariffs and transformation costs push group into loss

Meet Samuel – Your Personal Investing Prophet

The latest update is out from Portmeirion ( (GB:PMP) ).

Portmeirion reported that group sales for 2025 are expected to rise about 1% at constant currency to £91m, or 8% excluding the US where tariffs disrupted trading, with strong growth in South Korea and other international markets offsetting a 7% decline in North America and flat UK sales. The company is in the midst of a strategic transformation involving resetting US distribution, reducing excess inventory, investing in onshoring of production to Stoke-on-Trent and strengthening its leadership team, actions which together with US import tariffs and higher input costs will leave it with a headline loss before tax of around £3.5m and higher net debt of £17.5m, but management points to robust festive-season sell-through, accelerating innovation and improved H2 trends as underpinning confidence in a return to growth in 2026.

The most recent analyst rating on (GB:PMP) stock is a Hold with a £99.00 price target. To see the full list of analyst forecasts on Portmeirion stock, see the GB:PMP Stock Forecast page.

Spark’s Take on GB:PMP Stock

According to Spark, TipRanks’ AI Analyst, GB:PMP is a Neutral.

The overall stock score is primarily influenced by weak technical indicators and high valuation concerns. Financial performance shows mixed results with potential liquidity issues. The absence of a dividend yield and high P/E ratio further contribute to a lower score. The company’s commitment to transparency through corporate events is a positive factor but does not significantly impact the overall score.

To see Spark’s full report on GB:PMP stock, click here.

More about Portmeirion

Portmeirion Group PLC is a global homeware brands group based in Stoke-on-Trent, England, owning six heritage and contemporary brands including Spode, Portmeirion, Royal Worcester, Pimpernel, Wax Lyrical and Nambé. The company designs and sells tableware, cookware and home fragrance products across more than 50 international markets, with key geographies in North America, the UK and South Korea, and is increasingly emphasising its premium, UK-made ‘Made in Stoke-on-Trent’ ranges to target higher-value customers and channels.

Average Trading Volume: 11,397

Technical Sentiment Signal: Sell

Current Market Cap: £13.65M

See more insights into PMP stock on TipRanks’ Stock Analysis page.

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