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Plutus Financial Group Announces Merger with Choco Up

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Plutus Financial Group Announces Merger with Choco Up

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Plutus Financial Group Limited ( (PLUT) ) has issued an announcement.

On July 9, 2025, Plutus Financial Group Limited announced a merger agreement with Choco Up Group Holdings Limited, a fintech company specializing in revenue-based and growth capital financing. This merger aims to integrate Choco Up’s innovative financing solutions with Plutus’s expertise in asset management and securities dealings, creating synergies to benefit start-ups, growth-phase companies, and SMEs. The merger values Plutus at $30.7 million and Choco Up at $85 million, with Choco Up shareholders owning a majority of the combined entity. The merger will result in Plutus being renamed Choco Up International Holdings Limited, reflecting the new strategic direction.

More about Plutus Financial Group Limited

Plutus Financial Group Limited is a Hong Kong-based financial services holding company operating through two primary subsidiaries: Plutus Securities Limited and Plutus Asset Management Limited. Plutus Securities provides securities dealing, brokerage, margin financing, and other related services, while Plutus Asset Management offers wealth management and advisory services.

Average Trading Volume: 40,253

For detailed information about PLUT stock, go to TipRanks’ Stock Analysis page.

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