PLBY Group Reports Improved Q1 2025 Financials

Plby Group, Inc. ( (PLBY) ) has released its Q1 earnings. Here is a breakdown of the information Plby Group, Inc. presented to its investors.

PLBY Group, Inc. is a global consumer lifestyle company known for its iconic Playboy brand, offering products, content, and experiences aimed at enhancing consumer lifestyles. In its first quarter of 2025, PLBY Group reported a revenue of $28.9 million and a net loss of $9.0 million, marking a significant improvement from the previous year. The company achieved an adjusted EBITDA of $2.4 million, indicating a positive shift in its financial performance.

Key highlights from the earnings report include a substantial 175% year-over-year increase in licensing revenue, driven by the new Byborg licensing deal and the revitalization of the China licensing business. Despite a 13% decline in Honey Birdette’s total revenue, the brand saw an 8% increase in full-price sales, contributing to a gross margin expansion to 58%. The company’s strategic shift to an asset-light model, focusing on licensing, has begun to yield positive results.

PLBY Group’s strategic partnership with Byborg is expected to generate at least $20 million annually over the next 15 years, with $5 million in guaranteed royalties already recorded in Q1. The company is also exploring new licensing opportunities in entertainment and gaming, alongside the successful relaunch of Playboy magazine, which sold out online and at newsstands.

Looking forward, PLBY Group remains committed to reducing overhead and corporate expenses while continuing to strengthen its brand through an asset-light, licensing-focused model. The management is optimistic about building profitable revenue streams and achieving further growth in the coming years.