Planet Fitness Adds Stephen Beard to Expanded Board

An update from Planet Fitness ( (PLNT) ) is now available.

On February 9, 2026, Planet Fitness announced that it expanded its board of directors from eight to nine members and appointed Stephen “Steve” Beard as a Class II independent director, effective the same day. Beard, Chairman and CEO of Covista Inc., brings a background in transforming a large education company into America’s largest healthcare educator, along with prior leadership roles in executive search, corporate governance and regulated-industry transactions.

Beard will receive standard non-employee director compensation, including a pro-rated equity award of 368 restricted stock units that will vest by the next annual meeting or on the one-year anniversary of the grant. Planet Fitness leadership highlighted his experience in strategy, healthcare, talent development and M&A as complementary to the company’s focus on health and wellness, signaling an effort to bolster board expertise and support long-term growth and value creation for shareholders.

The most recent analyst rating on (PLNT) stock is a Buy with a $115.00 price target. To see the full list of analyst forecasts on Planet Fitness stock, see the PLNT Stock Forecast page.

Spark’s Take on PLNT Stock

According to Spark, TipRanks’ AI Analyst, PLNT is a Neutral.

The score is held back primarily by balance-sheet risk (negative equity/high leverage) and weakening free-cash-flow trend, despite healthy margins and solid operating cash generation. Technical signals are modestly negative, and valuation is high at a 43.2 P/E, reducing upside vs. risk. Offsetting these, management’s latest call and recent updates point to strong membership, same-club sales momentum, expansion, and an improved outlook.

To see Spark’s full report on PLNT stock, click here.

More about Planet Fitness

Planet Fitness, Inc., based in New Hampshire and founded in 1992, is one of the largest and fastest-growing franchisors and operators of fitness centers worldwide by number of members and locations. As of December 31, 2025, it operated 2,896 clubs with about 20.8 million members across the U.S., Puerto Rico and several international markets, focusing on a low-cost, non-intimidating “Judgement Free Zone” model largely run through independent franchisees.

The company positions itself as a leader in accessible health and wellness, targeting value-conscious consumers and first-time gym users while leveraging a heavily franchised structure, with roughly 90% of clubs owned and operated by independent businessmen and women. This approach underpins its rapid expansion and reinforces its brand as a dominant player in the mainstream fitness category.

Average Trading Volume: 1,552,067

Technical Sentiment Signal: Hold

Current Market Cap: $7.63B

See more data about PLNT stock on TipRanks’ Stock Analysis page.