Planet 13 Launches Lifestyle Brand with UFC’s Chito Vera

Planet 13 Holdings (TSE:PLTH) has released an update.

Planet 13 Holdings has launched a new non-cannabis Lifestyles brand, with UFC bantamweight contender Chito Vera as the first sponsored athlete to promote the brand’s combat sports division, Planet 13 Fight Club. Vera will represent the brand across various platforms including social media, podcasts, and media appearances, marking a strategic move to expand Planet 13’s cultural influence into sports, music, fashion, and entertainment. This partnership aligns with the company’s aim to become a household name and extend its global reach beyond cannabis limitations.

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