Pierce Group Takes Raven and Proworks to Amazon to Broaden European Reach

Pierce Group AB ( (SE:PIERCE) ) has issued an announcement.

Pierce Group, a leading European e-commerce retailer of motorcycle, motocross, and snowmobile gear, is expanding beyond its proprietary platforms 24MX, XLMOTO, and Sledstore to reach riders in more than 40 European markets. The Stockholm-based, Nasdaq Stockholm-listed company relies on a central warehouse in Poland and a growing portfolio of own brands, including Raven and Proworks, to deepen its presence in the powersports segment.

The company is launching its Raven and Proworks brands on Amazon, adding a complementary marketplace channel aimed at scaling its own-brand business and broadening its European customer base. By leveraging Amazon’s logistics and shop-in-shop brand stores, Pierce expects to boost visibility, improve delivery times in regions where it currently has limited presence, and enhance inventory efficiency, with an initial focus on Europe and potential expansion to other regions over time.

More about Pierce Group AB

Pierce Group AB is a leading European e-commerce company specializing in gear, parts, and accessories for motocross, motorcycle, and snowmobile enthusiasts. Through its online platforms 24MX, XLMOTO, and Sledstore, the Stockholm-headquartered group serves more than 40 European markets with a broad assortment that includes proprietary brands such as Raven and Proworks, supported by a central warehouse in Szczecin, Poland.

The company focuses on tailored, locally adapted websites to address the needs of on-road, off-road, and snowmobile riders across Europe. Listed on Nasdaq Stockholm, Pierce Group emphasizes customer experience and differentiated own-brand offerings to strengthen its competitive position in the powersports e-commerce segment.

Average Trading Volume: 425,062

Technical Sentiment Signal: Sell

Current Market Cap: SEK727.6M

Learn more about PIERCE stock on TipRanks’ Stock Analysis page.