Pierce Group Issues and Buys Back Series C Shares for Long-Term Incentive Plan

Pierce Group AB ( (SE:PIERCE) ) has provided an announcement.

Pierce Group AB has resolved to issue and immediately repurchase 850,000 series C shares to support its performance-based share program LTI 2025 for senior executives and key employees. The shares will be issued to Nordic Issuing AB at quota value and then bought back at the same price, with eventual conversion to ordinary shares enabling delivery of performance shares after May 2028, while existing series C shares remain non-dividend-bearing and carry reduced voting rights.

The move increases Pierce’s pool of series C shares, now totaling more than 2.8 million, and is designed to align management incentives with long-term shareholder value without immediate dilution or cash outflow. By structuring the program through low-vote, non-dividend series C shares that convert later, Pierce reinforces a common equity-based compensation structure typical for listed growth companies, potentially strengthening retention and performance focus among key staff.

More about Pierce Group AB

Pierce Group AB is a leading European e-commerce company specializing in gear, parts, and accessories for motocross, motorcycle, and snowmobile enthusiasts. Through its 24MX, XLMOTO, and Sledstore platforms, it serves more than 40 European markets with both third-party products and own brands such as Raven and Proworks, supported by a central warehouse in Szczecin, Poland.

YTD Price Performance: -30.35%

Average Trading Volume: 434,666

Technical Sentiment Signal: Sell

Current Market Cap: SEK770.9M

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