tiprankstipranks
Advertisement
Advertisement

Phoenix New Media Turns 2025 Profit on Surging Digital Reading Revenue

Story Highlights
  • Phoenix New Media’s Q4 2025 profit surged as high-margin digital reading services lifted margins and offset weaker advertising.
  • For full-year 2025, the company grew revenue, narrowed operating losses, and returned to a small net profit on rapid expansion of paid services.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Phoenix New Media Turns 2025 Profit on Surging Digital Reading Revenue

Claim 55% Off TipRanks

Phoenix New Media ( (FENG) ) has shared an update.

Phoenix New Media reported unaudited results for the fourth quarter and full year ended December 31, 2025, showing that Q4 total revenue grew 1.9% year on year to RMB222.3 million as a strong 41.6% surge in paid services offset weaker advertising. Driven largely by high-margin digital reading services, Q4 gross margin jumped to 55.6%, operating income rose 265.7% to RMB24.5 million, and the company swung to a net profit of RMB45.3 million from a loss a year earlier.

For full-year 2025, total revenue increased 8.8% to RMB765.6 million, with paid services more than doubling to RMB151.3 million while advertising declined 2.6%. Strict cost controls cut cost of revenues by 10%, lifting full-year gross margin to 48.9% and narrowing operating loss to RMB34.4 million, enabling Phoenix New Media to move from a RMB53.6 million net loss in 2024 to a small net profit of RMB0.3 million in 2025, underscoring the strategic importance of its expanding digital reading business despite higher marketing spend.

The most recent analyst rating on (FENG) stock is a Hold with a $1.50 price target. To see the full list of analyst forecasts on Phoenix New Media stock, see the FENG Stock Forecast page.

Spark’s Take on FENG Stock

According to Spark, TipRanks’ AI Analyst, FENG is a Neutral.

Phoenix New Media’s overall stock score is primarily impacted by its poor financial performance and weak technical indicators. Despite positive developments in revenue growth and reduced net loss, the company’s ongoing financial challenges and bearish market sentiment weigh heavily on the score.

To see Spark’s full report on FENG stock, click here.

More about Phoenix New Media

Phoenix New Media Limited (NYSE: FENG), also known as ifeng, is a leading new media company in China that operates mainstream digital media platforms. The company generates revenues primarily from online advertising and a growing portfolio of paid services, notably its higher-margin digital reading offerings delivered via mini-programs on third-party applications.

Average Trading Volume: 3,488

Technical Sentiment Signal: Sell

Current Market Cap: $21.38M

See more data about FENG stock on TipRanks’ Stock Analysis page.

Disclaimer & DisclosureReport an Issue

Looking for investment ideas? Subscribe to our Smart Investor newsletter for weekly expert stock picks!
Get real-time notifications on news & analysis, curated for your stock watchlist. Download the TipRanks app today! Get the App
1