Phoenix New Media Reports Q1 2025 Financial Results

Phoenix New Media ( (FENG) ) has released its Q1 earnings. Here is a breakdown of the information Phoenix New Media presented to its investors.

Phoenix New Media Limited is a prominent new media company in China, offering premium content through an integrated Internet platform, including PC and mobile channels, originating from the Phoenix TV network. The company provides professional news and quality information accessible via PCs and mobile devices, with a focus on digital reading services and mobile value-added services.

In the first quarter of 2025, Phoenix New Media reported a slight increase in total revenues, reaching RMB155.2 million, driven by a significant rise in paid services revenues despite a decline in net advertising revenues. The company highlighted its efforts in content innovation and operational efficiency to navigate complex global and regional events.

Key financial metrics revealed a 1.4% increase in total revenues year-over-year, with paid services revenues surging by 141.0%. However, net advertising revenues decreased by 13.1%. The cost of revenues decreased by 15.1%, resulting in a gross profit increase of 42.5% and an improved gross margin of 40.4%. Despite these gains, operating expenses rose by 25.6%, leading to a loss from operations of RMB38.4 million.

The net loss attributable to Phoenix New Media Limited widened to RMB29.7 million, with a net margin of negative 19.2%. The company maintained a strong cash position with RMB984.5 million in cash and cash equivalents, term deposits, and short-term investments.

Looking forward, Phoenix New Media anticipates total revenues for the second quarter of 2025 to be between RMB182.1 million and RMB197.1 million, with continued focus on enhancing content innovation and exploring new commercial opportunities to support its long-term goals.