Perion Network’s Mixed Q2 Growth Amid Market Challenges

Perion Network (PERI) has released an update.

Perion Network Ltd. experienced significant growth in its Retail Media, CTV Advertising, and DOOH Advertising sectors with year-over-year increases of 75%, 42%, and 41% respectively, while facing a notable downturn in Search Advertising revenue, which plummeted by 57%. The company’s technology advancements have led to partnerships with major brands like Walgreens and Ford, and internal promotions are set to enhance operational strategies. Despite these strides, total revenue and net income saw declines, highlighting the challenges within the digital advertising market.

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