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Perion Network’s AI-Powered Ad Experience Boosts Engagement

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Perion Network ( (PERI) ) just unveiled an announcement.

On April 23, 2025, Perion Network Ltd. announced the performance results of its new AI-powered ad experience, which integrates a generative AI chatbot into ad formats for real-time, personalized interactions. This innovation, first used by Visit Savannah, resulted in a 14% increase in user engagement, highlighting its potential to transform advertising by bridging the gap between traditional ads and conversational AI. This development is part of Perion’s broader strategy to unify its technologies under the Perion One platform, aiming to address modern marketing challenges.

Spark’s Take on PERI Stock

According to Spark, TipRanks’ AI Analyst, PERI is a Neutral.

Perion Network’s robust revenue growth and strong balance sheet are key strengths, but challenges like recent financial declines and valuation concerns impact the overall score. The strategic shift towards the PerionOne platform shows promise but requires time to materialize. Technical indicators suggest cautious optimism.

To see Spark’s full report on PERI stock, click here.

More about Perion Network

Perion Network Ltd. is a leader in advanced technology solutions for modern advertising, providing agencies, brands, and retailers with tools to enhance their marketing investments across digital channels. The company focuses on integrating data, creative, and channels through its Perion One platform, making digital advertising more effective.

YTD Price Performance: 0.58%

Average Trading Volume: 455,468

Technical Sentiment Signal: Buy

Current Market Cap: $393.6M

See more data about PERI stock on TipRanks’ Stock Analysis page.

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