Perion Network Reports Q1 2025 Results, Raises Outlook

Perion Network Ltd ( (PERI) ) has released its Q1 earnings. Here is a breakdown of the information Perion Network Ltd presented to its investors.

Perion Network Ltd., a prominent player in the advertising technology sector, specializes in connecting advertisers with consumers through advanced digital solutions across various channels. The company has reported its financial results for the first quarter of 2025, showcasing significant growth in key areas despite an overall revenue decline.

Perion Network’s first quarter of 2025 was marked by robust performance in its strategic growth engines, with Digital Out of Home (DOOH) revenue increasing by 80%, Connected TV (CTV) by 31%, and Retail Media by 33% year-over-year. These gains were overshadowed by an overall revenue decline of 43% compared to the previous year, primarily due to a substantial drop in Search Advertising revenue following changes in Microsoft’s Bing platform.

The company has made strategic moves to bolster its market position, including the acquisition of Greenbids, an AI-first company, which is expected to enhance Perion’s capabilities in performance advertising. Additionally, Perion has expanded its share repurchase program to $125 million, reflecting confidence in its future prospects and commitment to shareholder value.

Looking ahead, Perion Network has raised its full-year 2025 revenue and adjusted EBITDA guidance, driven by the organic growth achieved in the first quarter and the anticipated benefits from the Greenbids acquisition. The company is well-positioned to deliver improved, profitable results, aiming to drive long-term value for its shareholders.