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On The Beach ( (GB:OTB) ) has issued an update.
On the Beach Group plc has disclosed that three senior executives – General Counsel and Company Secretary Kirsteen Vickerstaff, Chief Strategy Officer Adam Hansen and Chief People Officer Jennie Cronin – have each purchased ordinary shares in the company under its share incentive plan. The transactions, executed on 20 January 2026 on the London Stock Exchange at a price of 213.199p per share, involved relatively small volumes but signal continued managerial participation in the company’s equity-based remuneration structure, aligning leadership interests more closely with those of shareholders.
The most recent analyst rating on (GB:OTB) stock is a Buy with a £330.00 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.
Spark’s Take on GB:OTB Stock
According to Spark, TipRanks’ AI Analyst, GB:OTB is a Neutral.
The score is primarily supported by a conservative balance sheet and improved profitability, but is held back by weaker cash-flow durability (zero free cash flow in 2025) and a high P/E valuation. Technical indicators are neutral and do not materially strengthen the outlook.
To see Spark’s full report on GB:OTB stock, click here.
More about On The Beach
On the Beach Group plc is a UK-listed online travel company focused on selling package holidays, with its ordinary shares traded on the London Stock Exchange. The group operates in the consumer travel sector, offering beach-focused holiday products primarily to UK customers through its digital platforms.
Average Trading Volume: 774,358
Technical Sentiment Signal: Sell
Current Market Cap: £305M
Learn more about OTB stock on TipRanks’ Stock Analysis page.

