On the Beach Executives Boost Holdings Through Share Incentive Plan Purchases

On The Beach ( (GB:OTB) ) has issued an update.

On the Beach Group plc has disclosed a series of small share purchases by senior executives under the company’s Share Incentive Plan, signalling ongoing insider participation in the equity. General Counsel and Company Secretary Kirsteen Vickerstaff, Chief Strategy Officer Adam Hansen and Chief People Officer Jennie Cronin each acquired ordinary shares at 227.5p on 22 December 2025 via the London Stock Exchange, a routine transaction that modestly increases their personal stakes and underscores alignment between the management team and shareholders.

The most recent analyst rating on (GB:OTB) stock is a Buy with a £305.00 price target. To see the full list of analyst forecasts on On The Beach stock, see the GB:OTB Stock Forecast page.

Spark’s Take on GB:OTB Stock

According to Spark, TipRanks’ AI Analyst, GB:OTB is a Neutral.

On The Beach’s overall stock score is driven by solid financial performance, despite a recent decline in revenue. Technical analysis indicates bearish momentum, which weighs on the score. Valuation metrics suggest the stock is fairly valued, but not particularly attractive. The absence of earnings call insights and notable corporate events limits additional context.

To see Spark’s full report on GB:OTB stock, click here.

More about On The Beach

On the Beach Group plc is a UK-based online travel company specialising in the sale of package holidays, primarily offering beach and sun-focused trips. The group operates as a digital platform, targeting price-conscious consumers through its website and partnerships with airlines and hotels, and its shares are listed on the London Stock Exchange.

Average Trading Volume: 1,101,676

Technical Sentiment Signal: Buy

Current Market Cap: £331.8M

For a thorough assessment of OTB stock, go to TipRanks’ Stock Analysis page.